Reform Creative was thrilled to be asked to help develop a brand and website for the holiday company ‘trytuscany.co.uk’. Following rigorous research to establish how best to reach the target audience; one segment was identified as reportedly, the lowest users of social media. This research set the foundation for the creative brief which was set within a very tight budget.
We recently designed the marketing materials for the current ‘Doctor Who and Me’ exhibition at the National Media Museum in Bradford, which celebrates 50 years of Doctor Who fans.
Running until 9 February, the exhibition explores how the TV series has inspired fans and features their artwork and memorabilia collections. It also traces how changes to media over the last 20 years have shaped and influenced fan culture.
The use of eye tracking technology to analyse and improve user experience (UX) online, is something that’s always intrigued us. So we decided to do a bit of research into this subject to find out more.
Eye tracking technology, put simply, measures eye activity. It tries to answer questions like:
- What do we look at and what do we ignore?
- How do our eyes react to different stimuli?
With its unique marketing approach and its release date coming up next week, how can we not talk about the film “Anchorman 2: The Legend Continues”. Paramount Pictures has been making a splash with the way its been promoting the film. For instance, the main character Ron Burgundy co-anchored the local news in North Dakota, posed as a car salesman for Dodge Durango, co-hosted the Canadian curling trials and even stepped in on an Australian talk show. But from a marketers perspective what is going on through social media is the real prize for Paramount Pictures. While the paid promotions have been the catalyst, user generated GIF’s and Meme’s have been a great promotional tool for the film through social media sites. The material is being shared and searched through all the major social sites further developing the brand. This also will allow them to track which clips and one-liners users love the most and push that material in its paid promotions.
Under the umbrella of Global Grooves, Reform were tasked with the branding, web design and the development of the accompanying literature for Future Leaders; an apprenticeship based programme that allows students to extend their practical skills in carnival arts based music, dance or visual arts.
Inspired by traditional carnival dress and the extravagant use of feathers, Reform created the Future Leaders brand to directly accompany the Global Grooves identity. A strong visual approach was created that would represent and unite the areas of music, dance and visual arts.
We all love good music, especially when the music in question has an intense, horror-themed interactive video to accompany it. Cue the official video for Queens of the Stone Age’s slow-burner ‘The Vampyre of Time and Memory.’ The clip is a fully interactive experience imagined by the band and The Creators Project.
This week Virgin Records celebrated it’s 40th year in business. Along with a pop-up exhibition to mark this prestigious anniversary, Virgin designers both past and present discussed the ups and downs of designing music artwork at a talk held as part of the label’s celebrations.
Renowned designers including Malcolm Garret, Roger Dean and Tom Hingston shared their experiences of designing for the record label—everything from album covers to campaigns, from the 1970s up until today. The talk was held at Victoria House in Bloomsbury, the site of the aforementioned exhibition.
The brief covered a mix of print and digital work, but in the feedback it emerged we were the only agency to produce mounted work on boards and colour mock-ups for the print aspect of the presentation. Other agencies had produced computer generated media showing covers and double page spreads but nothing the client could hold.
NME, our favourite music magazine has undergone a pretty impressive redesign. Unveiled last week (Oct 9th), the new-look NME features a new white out of red logo, matt cover stock and introduces a new size and structure as well refreshing the magazines content.
The new-look is the result of discussion between editor Mike Williams and art director Mark Neil. They felt that over the years NME had lost its attitude and identity. They set out to re-capture what NME is: timely, credible, informative, inclusive and above all essential.
Walking to work this morning we noticed more people around Tariff Street then usual. On closer inspection this is what we saw:
It is a film set for the following:
BBC1 drama From There to Here recalls 1996 Manchester bombing
Philip Glenister and Bernard Hill to star in ‘a love letter to Manchester’ from IRA bomb to Blair and the New Labour project