With its unique marketing approach and its release date coming up next week, how can we not talk about the film “Anchorman 2: The Legend Continues”. Paramount Pictures has been making a splash with the way its been promoting the film. For instance, the main character Ron Burgundy co-anchored the local news in North Dakota, posed as a car salesman for Dodge Durango, co-hosted the Canadian curling trials and even stepped in on an Australian talk show. But from a marketers perspective what is going on through social media is the real prize for Paramount Pictures. While the paid promotions have been the catalyst, user generated GIF’s and Meme’s have been a great promotional tool for the film through social media sites. The material is being shared and searched through all the major social sites further developing the brand. This also will allow them to track which clips and one-liners users love the most and push that material in its paid promotions.
Under the umbrella of Global Grooves, Reform were tasked with the branding, web design and the development of the accompanying literature for Future Leaders; an apprenticeship based programme that allows students to extend their practical skills in carnival arts based music, dance or visual arts.
Inspired by traditional carnival dress and the extravagant use of feathers, Reform created the Future Leaders brand to directly accompany the Global Grooves identity. A strong visual approach was created that would represent and unite the areas of music, dance and visual arts.
We all love good music, especially when the music in question has an intense, horror-themed interactive video to accompany it. Cue the official video for Queens of the Stone Age’s slow-burner ‘The Vampyre of Time and Memory.’ The clip is a fully interactive experience imagined by the band and The Creators Project.
This week Virgin Records celebrated it’s 40th year in business. Along with a pop-up exhibition to mark this prestigious anniversary, Virgin designers both past and present discussed the ups and downs of designing music artwork at a talk held as part of the label’s celebrations.
Renowned designers including Malcolm Garret, Roger Dean and Tom Hingston shared their experiences of designing for the record label—everything from album covers to campaigns, from the 1970s up until today. The talk was held at Victoria House in Bloomsbury, the site of the aforementioned exhibition.
The brief covered a mix of print and digital work, but in the feedback it emerged we were the only agency to produce mounted work on boards and colour mock-ups for the print aspect of the presentation. Other agencies had produced computer generated media showing covers and double page spreads but nothing the client could hold.
NME, our favourite music magazine has undergone a pretty impressive redesign. Unveiled last week (Oct 9th), the new-look NME features a new white out of red logo, matt cover stock and introduces a new size and structure as well refreshing the magazines content.
The new-look is the result of discussion between editor Mike Williams and art director Mark Neil. They felt that over the years NME had lost its attitude and identity. They set out to re-capture what NME is: timely, credible, informative, inclusive and above all essential.
Walking to work this morning we noticed more people around Tariff Street then usual. On closer inspection this is what we saw:
It is a film set for the following:
BBC1 drama From There to Here recalls 1996 Manchester bombing
Philip Glenister and Bernard Hill to star in ‘a love letter to Manchester’ from IRA bomb to Blair and the New Labour project
Reform were tasked with the design and build of the new Edinburgh Weavers website. The previous website was designed in the ‘90s, was flash-based and old fashioned with no SEO. The site didn’t represent today’s market or Edinburgh Weavers core values.
Check it out here
Edinburgh Weavers was established as an experimental branch of Morton Sundour Fabrics in 1928. The business has always been synonymous with cutting-edge design and ground breaking textile manufacturing.
Look into the history of branding and you’ll soon discover it’s a massive subject that goes back 5,000 years and more to the time of the ancient Babylonians. Fast-forward towards our own era, and you realise there were plenty of landmarks along the way.
Although ‘branding’ has been expressed in different ways by different civilisations over the centuries, it’s interesting to note that there are powerful themes running through branding activities that are still very much with us today.
The proliferation of routes to market and the technology available to you, the supplier and your buyer to compare, research and obtain feedback has resulted in some marketing managers and business owners giving up completely because it all just seems too much of a black art. At the other end of the spectrum there are those who invest in such a wide variety of complex analytics that the data becomes unwieldy and full of conflicting information.