Why do we put a tree in our house?

tree1Do you know your Nordman fir from your Norway Spruce? Do you buy a fake or the real Mcoy? Most of us at this time of year put a tree inside our house and pay up to £100.00 for the real thing and as much as £700.00 for a fake but why?

The Christmas tree was established in England by Queen Charlotte, the German wife of George III, who set up the first known English tree at Queen’s Lodge, Windsor, in December, 1800.

Christmas Cards – bah humbug!

christmas card thumbLike them or loathe them, traditional or electronic most of us send a few cards to friends and family; but when did this tradition start and why?

Sir Henry Cole, a civil servant in 1843, who later became the founding Director of the Victoria and Albert museum started the custom of sending Christmas cards. Working in the public records office he found that he was too busy to write to friends during the festive season and came up with the idea of the Christmas card in 1840. He commissioned John Callcott Horsley to produce the design and in 1843 the first 1000 were printed.

A Dashing Rule

ThumbHere we’re going to take a quick look at the three common types of dashes and what they’re used for. Most people are oblivious to their existence and that their use has quite a specific place within typesetting and typography. As like many of the finer points we’ve written about before, these rules are based on years of development and long-established principles.


Developing your Market Strategy

Firstly don’t beat yourself up about this, it can seem daunting and complicated but quite simply put, strategy development is all about managing change and taking your organisation forward in the right direction to achieve your business goals. The Marketing strategy should form an integral part of the overall business plan and within your strategic marketing plan you should include Digital strategy, Business development strategy, PR strategy and so on; working towards a set of goals, clearly defined priorities and measurable objectives.

It’s August, escape to the seaside or plan your next move?

PrintThe B2B world seems to grind to a halt during the month of August or at least operate in slow motion. Why is this? Surely not everyone has to take their holidays at this time, not everyone is bound by school holidays, yet when you speak to those who are currently in the office, manufacturing plant, warehouse etc. they claim that there is no one around people just aren’t interested.

Reform design academic Asian art publication.

SONY DSCWorking in collaboration with Manchester Metropolitan University, we were tasked with producing the new Asia Triennial Manchester retrospective publication, Triennial City: Localising Asian Art. This superb collection of new writing explores how the process of localising Asia in Manchester has contributed to transformations in art and urban space, and global development in biennial and triennial culture at large. The book provides a critical perspective on the history and future of Asia as it traverses national and regional lines.

Professional Services – move your prospect to an advocate

ThumbnailProfessional Services marketing is mainly about building long term relationships. Strengthening those business relationships and moving a prospect to a client, a client to a supporter and then an advocate is one of the most cost effective ways to acquire new profitable business.


Lining and Non-Lining Figures

ThumbnailPart II of our typography education looks at lining and non-lining figures. Something you may not have noticed when reading your favourite book, magazine, journal or any piece of correctly typeset copy is the style of the numerals used within the text.

As with most elements of professional typography and typesetting, the devil is in the detail. The reader should be oblivious to everything but the narrative of the story, and this includes the appearance of numerals. The choice is non-lining or lining figures within the body of the text.