Would you say ‘I do’?

Yet again us chaps at Reform were faced with the challenge of producing a self promotional B2B direct mail piece. It always seems harder to do what we do for ourselves. We wanted a direct mail piece that would stand out from all the noise that companies are faced with through the post, or on-line, every day.

We like to think of ourselves as partners with our clients rather then just an ordinary supplier because we keep the channels of communication open even if we are not working on a current project and are always feeding new ideas on how to improve their business. This brought us to the idea of the ultimate commitment, marriage, and our campaign was born.

The first stage was to send out a teaser. We delivered a hand witten note to our new contact on spoof Reform Hotel stationery.

Dear Jim/Jill,
Just a short note to say I’m really sorry that you couldn’t make the stag/hen party, it was a great night!

You’ll get the wedding invitation in the next couple of days.
Hope to see you soon!

R.C.

This was sent in a hand made envelop with the address hand written. We think hand written envelopes are far more interesting then labeled and tend to be opened first.

This hand written note was intended to provoke intrigue.

For the next stage we sent the wedding invitation itself. It seems we are becoming a little obsessed with the making of rubber stamps so, not to break with tradition, we had an A6 rubber stamp made and stamped 400gsm smooth ivory stock cards with gold gilt edges. This stamping gives the same finish as the letterpress process often used for wedding invitations. The personalisation of the invitation was done by hand and again delivered in a hand written envelope.

The invitation would then be followed up by a telephone call to hopefully clench that all important meeting.

We are still in the early stages of this campaign so we will let you know how successful we are. Of course, not all good campaigns have to cost the earth.